How the directory works
What we list, what we check and what we do not, where ratings come from, how contractors are ordered on a town page and which of them see a project request.
Where listings come from
Listings start from each business’s Google listing (name, address, phone, website and rating) and from contractors who register with us. Registered contractors have confirmed their details. Contractors can claim or add their business free at any time.
What we check, and what we do not
Phone numbers, addresses and websites are shown as published on the business’s Google listing or as the business gave them to us. We place each address on the map so the town pages can measure distance, and when one business appears more than once, the copies point to a single profile. We do not call every business to confirm its details, and a listing is not a license or insurance check: every profile says so and asks you to verify both before hiring. Contractor email addresses are checked for deliverability, used only to write to the contractor about project requests and their listing, and never shown.
Where ratings come from
Star ratings are the business’s rating on Google as of June 2026, and are not updated in real time. Review counts are not included, so we show the rating on its own. Reviews that homeowners leave on this site appear separately on a contractor’s profile once it has enough approved ones.
The next step is a rating refresh that records review counts; once it exists, ranking will require a minimum number of reviews before a rating counts.
What “claimed” means
A claimed listing is one the business manages. To claim it, the business enters a code sent to the email address already on the listing (or we link the account after confirming who they are), and from then on its details are maintained through the partner portal, with edits reviewed before they go live. Claiming is free. It is not an endorsement and not a license check. A partner is a claimed listing on a paid plan. Listings do not show a claimed or partner mark; claiming only affects the order described below.
How contractors are ordered
For each town and trade we list up to 30 contractors whose service area covers the town: those based in the town first, then the nearest. There is no distance cap, and a contractor that excludes a town is not listed there.
Within that list the default order is: claimed listings based in the town or within 5 miles of it first, then rating (highest first, unrated last), then distance, then name. A claimed listing from farther away is ordered like any other. The “Nearest” view orders the same list by based-in-town first, then distance. Nobody pays for position.
Who sees a project request
Contractors in the chosen trade whose service area covers the homeowner’s town (by default, within 25 miles of it), who have a working email address and have not unsubscribed, can see a request’s project description and town, without the homeowner’s name or contact details. The homeowner’s name, phone number and email address go only to the ones who want the job, up to the number the homeowner chose, and they contact the homeowner directly. Requests from the town pages on permits.llc work the same way: the form there posts to this site. See the privacy page for the full data handling.
The 25-mile rule
The directory shows every covering contractor, near or far, so a sparse trade still fills its page. Project requests are stricter: only contractors whose service area covers the town, by default within 25 miles of it, can see one, so nobody hears about a job too far away to take.
Mass Save eligibility by town
Mass Save is funded through the bills of the investor-owned utilities, so eligibility depends on who serves the home. Each town page shows one of four states: eligible (an investor-owned electric utility); depends on what you heat with (a municipal light plant for electricity, but an investor-owned gas company in town, whose account can still qualify); depends on the address (a town split between the two); or no Mass Save path (municipal electric and gas, or no gas service). 41 municipal light plants serve all or part of 50 municipalities. The MLP towns guide has the full decision tree and the town list. Town data checked July 2026.
Where facts come from
Program figures link the page that states them, on the Mass Save site (for example the heat pump rebate table and the HEAT Loan terms), mass.gov, MassCEC, energy.gov or the EPA. A figure we cannot source is not published. Town population and housing age come from the U.S. Census Bureau (American Community Survey); each town’s utility comes from the state’s list of municipally owned electric companies and our town utility data; permit offices and who pulls a permit are on permits.llc. Every town page shows the date its content, listing or Mass Save data last changed.
Something wrong or out of date? Corrections: hello@masshomecomfort.com.
